Bedford is buzzing with excitement as Universal builds its first UK theme park and resort right on our doorstep. With construction already underway and up to 8.5 million visitors expected from 2031, local hospitality businesses like yours have a golden chance to thrive.
Yet many cafe, pub and hotel owners worry about being overshadowed by big chains or missing out on this once-in-a-generation opportunity. The truth is you can position your business to welcome theme park guests, construction workers and new residents right now. These simple, zero-cost steps will help you capture your share of the boom. Here is exactly how to get started.
1. Register as a supplier with Universal this week
Universal has already said it will outsource plenty of work to local businesses, from catering and baked goods to maintenance and services. Head to the official Universal UK Project website and complete the free suppliers list form today.
Even small cafes and pubs can register their offerings. This costs nothing and puts your business on their radar for future contracts. Do it now while the list is still open.
2. Optimise your Google Business Profile for theme park visitors
Update your free Google Business Profile with keywords such as “cafe near Universal Bedford”, “family friendly pub Bedford” or “hotel close to theme park”. Add fresh photos, clear opening hours and services like early breakfasts or late suppers.
Encourage every customer to leave a review. This week, spend 30 minutes improving your listing and reply to all recent reviews. It is completely free and helps you appear in local searches when visitors plan their trips.
3. Create simple themed menu specials using what you already have
Develop low-cost items that tie into Universal’s famous brands, such as a Minions milkshake, Harry Potter inspired afternoon tea or a Super Mario pizza. Use existing ingredients and train your team to describe them with enthusiasm. Promote them on your windows, social media and menus as perfect for park visitors.
This week, brainstorm three ideas with your staff, test one special and photograph it for Instagram. Guests love the fun connection and it sets your business apart without extra spend.
4. Partner with nearby hotels and transport providers
Approach local hotels, the new accommodation planned nearby or taxi firms with a simple proposal. Offer breakfast deals for early park goers or discounted evening meals for tired families. In return, ask them to recommend you to guests. This creates mutual benefit and extends your reach.
This week, contact three accommodation or transport businesses with a short email or visit. Many are already looking for local partners and will welcome the conversation.
5. Use free social media and local groups to build anticipation
Post regular updates on Facebook and Instagram about “Getting Bedford ready for Universal”. Share behind-the-scenes prep, local visitor tips or photos of your themed specials. Join Bedford business and community groups and contribute helpfully rather than hard selling.
This week, create a simple content plan for the next four weeks and post your first three updates. It costs nothing yet builds a loyal local and tourist following before the park even opens.
6. Connect with Bedford Borough Council and business networks
Visit the Bedford Borough Council website and register for any Universal-related business support or supplier programmes. Join the Chamber of Commerce or local hospitality groups for free networking events and training on tourism marketing. These connections often lead to collective promotions and insider knowledge.
This week, complete the council’s online business registration form and attend one virtual or in-person event if available. Strong local networks help every business grow together.
Construction is already happening and the opportunities are here now. Pick just one tip, perhaps registering as a supplier or updating your Google profile, and complete it this week.
Bedford’s Universal project is your chance to grow alongside it. Start today, track your first new enquiries and share your plans or wins in the comments below. The future looks bright for local businesses ready to seize it.